Avatar, the highly anticipated action-adventure film from the director of Titanic, James Cameron, and Twentieth Century FOX hits theaters December 18th. In anticipation of this landmark film, Mattel was tapped as master toy licensee for the property, and created a line of action figures, creatures and vehicles beyond imagination. The toy line is the first to incorporate i-TAG technology which allows for three dimensional, augmented reality play mixing real and virtual worlds together in real time for a truly unique play experience. Read Action Figure Times because we rock the toy and action figure world. We also give away tons of stuff!
http://www.youtube.com/watch?v=nKNlY_PVzfI&hl=en
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